Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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XVV91i2eBw0qkNl+khhyeqN509uU0AMi6ycmCsSCHyERE3ry9qSP3xNnx\/wb39oyXap2f9EGKOKoN\/7Bpo0W0VCTozSPE1NVArsYAgJ0yNcDUl36JTTm+wIxbDhtl4cErrZsqRNvLuqTxneZU6AzboDvXOK\/RMlUUEC2C+jiRgar2D25o8d+KKyG6H0O3oIwTUm5vRrIZydFL2vAFDIdYcZnE58EN3hn9+4CArz7\/OGbkqUMA+blY9g2fhTW2RKtL1pALmbNpc0O3m2u6TOMbP0jYilQtBrVYs6k6NZcshheRktOkT4Q72d7ZaAtr4pz48lFm\/R3DgrY\/9DxepDeoAk+NPFieAWbHqYzfSJZCqtM3x5o67irmxhd7y8AJtHLM+ntxLymabYGkYh+rPvJvl\/DaDzwfZvX565uXH2lMQ2AY\/+GY\/KwjovL9XN35hxth+T\/Fzp4xDSGnoSbo5dE4i209BqmXzT10oMli4wgtb6khQj3Z7zz0ir6FpW\/N+9Xsj7JdLFegSFHrEyiFzcxCAB+5xLAfVTRHKxZijiLI518eg597OEzozRaLw8AhPxYbHl4mzNZoM7wBBq57mQk1\/3l1M5z0ppz+oA8ZS9HNJOTNzLn5CFPdx\/G7TbCkpnP42+g4B1\/jlL51ed6TV7qYruKl0MvVX\/xBLEph8tlQlPw6I7150llksbKhcj7VIu33XqHHwuvDs6bIDzR4S1chlIrJjuWO6Ar2EfcLfTEjWjgLuUxGF5phAvzlyWfJuaGA8\/ltXwYA89WkNOLl\/2NFtmGwzN\/eI7YrtgQaVCb+Pvu69N4OLG0sv0YMT+d1Uaw2DWZg3QrHHrLWA55s58Nz\/WyFm+vlsEDPcOY3LAJt3ZPMiickKaEBEvnBtlP\/XVLld+r99402ULYd0YeuSOUQ4uyrQgtAS6oyf2Ag696FYxg9nFj2jiOqdZ9ZLKPbCEfL8m42pnZP1q8NfuPlRSrqK6DzU6\/HWB4\/jidc5woDGLpGKpi3XwjTqDgp77zKCMLxjKPW0sT4K2VFiHCqL9Wn3L6TlJ79w8InDelI9WKE5onnD2W53JHSzdsUjQhfE2MnmFLjvMAz69Cl9OsIBForcC\/+nfcuxbGcKmvq8fZ0TrfRsuT18CgQXkWPJ8nLW+jSKAWPX4KJ+AN500LenWAPmnE4HC4wgsM1dNYBlYGkKR0+vGvYtiZm27hcHFkfdKdNPxJKEEHOb9XFE332\/Ry81bCX6xL9EMeQYZabwgOMDVjMVwJjxr58bfP09Cqk74X40MJmpCXjI1ousv2CGVFkvu84ILf7a7ZnQx+IeaNdP3807R9kxkfvUQ4CU5BN+O2kpbNsTf4VKZ2dceY3gjNiBW4RatU3T1JpfE3GZxzP5RZ+6uSFOvxTEB5JgvF3VWXW6S9Fkb\/4ceWfDrXFbGdzcgHDqLbQOq3AntvtLN5g3rRqxd4LGqO41rCTG8uaKqv+E04JCK0\/nFNVgRNCQny4KdbW5SpmJ3oUfMSeWgL2izgGAOaG30M5tSpzv2N5Jk5E0YO0Hzv4YMYHKnnWsifLybVfeNkfnuJD3DyekD\/JJ\/h5yVaRC2tvgx6OE2I\/UZnhDsUrE7F0VJpX7jApr90k44g8RDjCdwJWffP4Q\/j1UYtFeAGmXwVStVw4NRFwuOX18Vim7BKaTBcPAddWMHPi6GCAqbFEatJNurBMv1Xe8cPvT08vNpu9YG6EJTEGrKLNXLK5G1WHR0aD0xB0YX+FlLVgHpFsO7EKxXp7MwF8JxMWO4lbq6AE2sS2AYl1UbZ7yPVHi0gEzIYQLjByhg9nwpvngu39lY7ePRqgGRCKVTvNror6s6X6jivfdDl6K4TA8V8ICNelK\/Ptzlrq74ySojHvzoAXi7qhBQR\/+eVB4Yznov8mHIIXh43kcJFVeKK1Tn+a0P6cFD1fq4b0s52WRnOy34BgvYtDJ2Km+MqAPfwMsE7CvCE9AmwBkVL2RWbfs\/7tFlDg0tp5jbFEgn6Yi+fWVGoDNaWTEGss9hflRFJMmk9bqd\/77EAxXf71klx+Sfe2\/m\/TsDMAlFenuGkCn+KHWB7FHqrFg5LtnfWP8B6xoJksMsnVc7vHNM\/3\/F+P98+STfXyN1NKtNQY1FYikI\/ah5NnENBuRyBvt9mcIN8C5cXL31lnI0Pc5cYf9554VtYUC7hZM6w5JqYDGo2Z7OR8NPm74tfW1ZzNUcL7lOWKulPxGKGOAC9Msije+WlvoEy0AxRVIxGRLhJa0rGn0+ywMq35Ma3AAm22uPHg34W9YPYxOtKQ23o0HF2Bi8xRhme85M5iDiVfhktlbKT1cXUdPaWAmM05mJt6VnaonQTWB1fmvwo1DbGbvcOFG2Olpj4jj6tPjT98zFhYDri9E6gh2A0XhcMaoy7MzTq4MnlGbealRjEv\/uxtRhKDtls3E1CZmXCBt11jQZk2d+tm03TIV4SeSODXAF5\/X+FhAmjnO8IsteqOEz3\/2e3n02AAGEoi5Jb7IH06ouGnpdb\/KBnrx+Y0DzwfpIVZBH\/5dj0fKCS7oNV2an26\/AA43CH7+mrIRhaAb9uqgf2s+nmhqvjNOCZZA5RNYD2aj9cVZo3ySpDtt9sIiGUuZjF8GKo3U7qjLPuzJIxRzudcSM\/Okir1Ry0XjLFWZBsJdspScl6eid31pqo8EYiIDgA3KabD10ZJ9joqAAUAZpR67NqHgD2J7RTB7G3QFSIyj9tqR+CYn8+vbQa9n+nGqu\/kYGz3jFEaBGTatZwutV\/nVQe+vKTk5zaK16dhqsoBfcouyEaFFLO4Hy0vTm38vZwDjiJ8PyKClUdWE7f+rOnzMboXL5j5jEkKeVsb2och1YXvpBKZixAIDSXIzNxiCWeRiKMXab6YBfXxvipcaP6OKSfRng\/hgp\/fyfXyfZ373LQZzeyYG26qD1Sgk5MthQW18LAFfCZR9Ybj4LTfvshcsT0RCUqzoDx7aqC3QSxSePLdv9R85T3tlg\/08tTuayY9IMdsLl1qkSFZesuR4k8H0fcBxyUg+3OnqANZLNwiESfR3yNlW85EzlOj\/EPHoGAaZ9enDALdGhPBZxgFcePMwJbZJkjd2Q0Bw009mhLHqyq72Ng1hcH7akbfNRpd4bCh2dYTbaMasqBW7RkeuzHC9pdyzDGj0IHjUyABXg0np3VSaAYwU5Qono4DiWw5tY0K0tZEouiVQkj\/hCw9F\/4aH7dM1e8o3ygyrkUPeX5\/lYrKallar5lVFF7BIzQ3BNsckHeU0CQYgcRMKzClrvEIvdYumiYVSP4yCcwfv82QjmHvl8Y6Ffq+weFsdMv3ojWiAiA25jI1GWCiH2I4\/3XXtL6KoK7NTLgj6QYXTwSV3fq0Dl7xWwOiAUJMvggq9\/UPblWJ28lbTb8Qk3B0yQ\/0E8uFVBrXA4New9lSjpefHr738urakPXYND1cNn4Gff39f0mm+LX2kfoW5LOdDf18uLYVp9UZry4bi79zlarJ7755Rmro5qesJBrW3nUiYYcv3E9bOKnnsl19Ig5wokhHT9MSzolpCW6EBw7qmjTn1uzxcLKYZRuZDoR5exAi+21VsOs4EnaDsFCwziLsgEWqw+99QcFyVxjDZRN3t0svdfhm9Vy91u2H\/VQVPwe+hS+Jz642AWBl6njCaxG5M0w54NdQsBpep0uQSaOsK7hbjXxFJ9nu+HxHUq754ZVY2PxVvJwfFeAdCNiB8n4SHmsEjzVxWyAai5BUKUs6R+drhuiwnSd2wW8pkjriD4jM29SNQxKfdWmMQQ482qTNRd6xqMUf0nr\/fwNoYR63M6uOtrXacL5jGiMGaNUpKfl3D7fy5Nhd\/5pDO3ZflaJxlsPiyGY9kjEiBzUEvR0ZsP95cfa7zHzx2rAZx90ACOZUvri01ID34NwjUBzOm14u4\/uBpZba6V5t2N3QEX6ZteN5Nm7+mcYxBnj7VIeh792sxt1weKychqh4ukYoHlAiSpVetTmexDF9E88GEkA3i37bl+iYT7tCBbRAGlQEb5x6tHS0zAAeawv1XqBZFBs0WZ+tXgm8YVbY0Y52e0JdX6Fk5SehTQXF3wZdNpK8YRhPCBHGgtEwC\/8ywHc9jiZZsyISyPWoeIYX\/juTgkSJazI645EpoX1iOix\/ni6WMM\/UhfmzAKITjcnBx4QvZp2SGVFNOZNKU5KfaNFdctElikULmIWYDIx+PKfkyQGG4HeMwfJVy9NIAHztbtFUbeLmCOKf60xeNyx5fLYOaRGq8JqcDgtyMeOq6rbAI22B0VTISRzPHyj4pxqy\/Ya6c5cHjGrYJtBCUhKgz4z+gC1uwWblxmLfY8NhIcq3dUgIIdx3TF7sJVeEeHe3+r8vTuUJGEGEeawa4Cz8j09hXSWn0FxaDagjpB1rUCmTBZHrVH+ouuT25VFPbPRc0UBXm0gPLRG\/KgodLv\/A2QyIgIO972fwOgWuSBJDXp67VnEUXkaNvHR4pUerirlJ8\/iumudaU2yk2DT4j7V03VeWclmGe4hjf5ZbHLuv0GGDJfPECXVz1cVWj9UWW+z29\/j76zS45n0Xvn9IQ2\/nxDNKQJkaBVlpAb10GTsUSg37g9roBWgVlSt7HWc3wr8At\/EhTWexsL1l4SWOf8jwusk9PcztxTGKRGwmvc9hW8VQ7p6v8GGeY0cgZmheng+ERYC+GF\/dtk1GfNUylm+Wk9q6gJft3Fz+52\/CxKvSYtmYO6e8WO3kr6rPwTEnLEwBY3fnbJca8Dym6UlVEXjLCW0Xae55G0Zx+N7xTvpU\/r4R603LaZ1GUN3msyBFL3retBtds8EuprLINiE3xQVZlzozXgg4HdwYKPxd7rN6hPlMLxDGHk7\/gUBI80SeLYesOG5TVG8H57cyWRCBEt+srdLz4TXkDGyQcrQW2zxYMOjnzfIaBpBmEtqMoDj6HyWwkASa5Eneoo6jTCPA74D1JMpAWytdJNVeh8nI8YmMM=","iv":"bec92734accb998efd1f15ed81aec85b","s":"2ecd0780ff107f9f"}