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Multichannel

Cartier extends L’Odyssée campaign through multichannel efforts

March 19, 2012

 

By Tricia Carr

French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. Happy Holidays!
  7. BMW sets record with funds raised for education at playoff event
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
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