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Mobile

Ferrari Maserati dealership taps mobile for added customer touch point

June 11, 2010

 

By Peter Finocchiaro

ferrari-1-copyFerrari Maserati of Seattle is looking to make waves with a promotional mobile application showcasing the Ferrari and Maserati brands.

The application is one of the first attempts by a car dealership to promote its inventory, and the first such initiative by a Ferrari Maserati affiliate. Applications are the latest handheld trend to catch on with car brands, which have been at the vanguard of mobile marketing efforts.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Global millionaire count to increase significantly by 2027: Agility
  7. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Bentley launches unisex, sustainable scent
  10. Kering highlights sustainability at 39th annual Hyères Festival
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