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May 21, 2025
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Jewelry

Boucheron embraces maximalism for ‘More is More’ marketing effort

July 6, 2023

The brand is opting for playful proportions and 1980s-inspired looks for the Carte Blanche High Jewelry collection. Image credit: Boucheron The brand is opting for playful proportions and 1980s-inspired looks for the Carte Blanche High Jewelry collection. Image credit: Boucheron

 

By Emily Iris Degn

French jeweler Boucheron is out with a vibrant drop.

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  1. LVMH announces 2022 Innovation Award winners
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  3. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
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Genesis sponsors Gold Gala in honor of AAPI Heritage Month
RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador