Arts and entertainment
June 21, 2023
Engaging with institutions across London, Milan, New York and Paris, the brand's "Perpetual Arts" empire is expanding. Image credit: Rolex
By Zach James
Swiss watchmaker Rolex is eying the art of music as its next opportunity to expand its global reach.
{"ct":"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","iv":"e89f525ebeb18aea8ee81decd251b03d","s":"8777cad5075729d0"}
Share your thoughts. Click here