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Mobile

Lexus signs on as first sponsor of new shopping app

April 12, 2010

 

By Dan Butcher

7753After the Cars.com iPhone application received more than 200,000 downloads in its first month, Lexus signed on to sponsor the new offering.

Lexus, Toyota's upscale marquee, clearly understands that shoppers are researching their purchase from a mobile device. So the automotive advertiser is taking note of the opportunity to reach in-market car shoppers.

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