Sports
June 19, 2023
High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association
By Zach James
As clubs are readied and crowds converge amid the city of angels, luxury is at the center of it all.
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","iv":"cbedd59018055088ed10c5906eed4712","s":"344b4807c360e4c6"}
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