Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
{"ct":"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","iv":"aa2efcb99540c3f1151ed34c13212e6f","s":"4115e7953af57e1c"}