Sustainability
June 1, 2023
By many measures, eco-friendly initiatives are largely ineffective if consumers lack an understanding of why they should partake, experts say. Image credit: Bain & Co./Getty Images
By Amirah Keaton
A new study reveals that consumers remain in the dark about best practices for sustainable fashion consumption.
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","iv":"c8d24cd7319a8db0644dc48c6dbd8783","s":"8f17589137ed9919"}
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