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Dec. 30, 2024
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Apparel and accessories

Hugo Boss opens in-house TV production studio

May 23, 2023

The fashion label will use the space to make advertisements and other video content in-house; the content should appeal to the Gen-Z demographic. Image credit: Hugo Boss The fashion label will use the space to make advertisements and other video content in-house; the content should appeal to the Gen-Z demographic. Image credit: Hugo Boss

 

By Luxury Daily News Service

German fashion house Hugo Boss is championing a move to further connect with its customers and fans.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. The RealReal opens retail location in Houston
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. Maserati unleashes anniversary activations worldwide
  10. BMW sets record with funds raised for education at playoff event
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