Marketing
May 22, 2023
The brand's Venetian presentation offers the industry a number of key learnings. Image credit: Bulgari/LVMH
By Amirah Keaton
Roman jeweler Bulgari is solidifying its standing as a main contender amid a key category for parent company LVMH.
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","iv":"68adf8b39dac210ee41ac95c755b0c1b","s":"d855d56771c3ee47"}
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