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Nov. 23, 2024
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  4. The Ritz Carlton, Missoni launch beach club in Bali
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Apparel and accessories

Louis Vuitton proves ‘OG’ content creators still hold power

May 16, 2023

"OG" blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton Italian blogger-turned-businesswoman Chiara Ferragni wears Louis Vuitton's Shake collection, now available in new shades. Image credit: Louis Vuitton

 

By Amirah Keaton

French fashion house Louis Vuitton’s latest effort sees the maison sticking with a tried-and-true marketing model.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
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