Food and beverage
May 4, 2023
The brand is firing from all corners of the virtual world via the Web3 platform “H3NSY.” Image credit: Hennessy
By Amirah Keaton
French Cognac brand Hennessy is continuing to take risks with Web3.
{"ct":"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","iv":"e56ec33efc0dfacfb2deff8cd6cb1dbb","s":"397c1e3960035dbe"}
Share your thoughts. Click here