Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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Rjq\/Uf5Y0y0CTuFxwdaXnVYnIXKIZ6CC3o8Z2Elr+hXG26IDjxR+fwOKjOWgMw9HsJqvaH1l0HpTDbrw4gRTm38BRvgfS31goyKiz6o6bQWieKBgdBj9FZ5KAsXl6DiZ8qTGC4v\/qfe\/9NBAWMP3qBiCwkmT6rbdISFrFJ2zsAm\/qdlG2srbDa3Aq2gsR5uOMLozzn47eq85PD1BcnB\/6MU8sTHsAiFlfDjyZ1677AtBMGcimhJZeSij3YKNEFxcJFyg5HWRQhuiECgZCbQEi5ms1qHKDuSRV\/Dv49eSh9pQZJ6rnAwf0PflNXNCi5Td0W8YnxpReTHWR7BJCny0CJZUzEk0+w+9QkHs1kzGaAtpA1QkEKyegf2z3mrsB23WKAGTiAfaok\/GhnG49WvbcACP81D2eJR9kbOdI5+V2AL2OmZttdijO78eXI8lV7l3KIkPBoOAV81NR63iX7LIMfcuOSS4FJvhlMZZ8JoOX6Zy\/x6Ig\/frbb3kw1R9AsVxR21gXOKUr0gkj5\/RRNeksAGSpjDNTkPBTEBuehRxT0HjAfU28d5ASYozNjhGc+Z6013796YYHIVV6Ai\/PAeeq+PSEuHYbZaDe0\/Bz+q2eXRukxla2\/E3wl0P7F\/JkWQNJ81UbmzdtGBOflDpxhQMJ\/B516YFBdbNJVHfDAyi1yGglZ40xkc\/16xW7ZV1dCosi\/oHReHIN3HErgDIb+tSxfRXOIulL5kd5vDBnArTkqbZO3mnGt9OZGM5lyBxduVoxf6aPYjKtfu+YbacDrxc4zT\/1QlXKGeY\/Yp7UrAjZBDrQTMzJ0wNcosyP5sMq6mEgcFh9Bu5hYhIOpIkq\/yO9n56Td51SXRnXdJwZPa5bqPxKMgXqVqy1nQlbX\/+lFOmzUHN0a9FYqxMd4FEvZoo1axov9zVmTFb4VT2CFS0\/ge7aadsPInr8bUYnhRdX7yMWdzRwT06a3h9gsSRNOFt9YMpwlYC9zYPwfsPDwCgZC4lftBz7aL1FWO2kwheiy\/qbD2lz8LFs29Wa\/IstkLJmflNpV94qTVIPjiHc2EWdwg7mVPgc1Jm3qUkm34jmIi38CaXbXS5q0JniPMwEJlR7oWWxaPjdxREVEYNPdAA\/n8jurDOlia2tAS4vjXFdfjqVFtUlZeNRqP0IfA4B9ONSrwM5DhvJM5L1S60qs55ZS2WIYZGnJhb\/PJ0ZAbrUEF0EPYw744CV3Rafe+unWcqieznFQmGSUKB3XocpwDwojCILRg3hOdqvbK2D+l+SxCRemSYuA5CgE3UK8TEJhOc45OIBltt0j6HAXyGSavXyM8ESIj9XxGl8fS5AU3OHch9KSlYoZXnOjthybW\/mYlHrjWZAwHhkzqzLEPCDe15SQg5+KeID0uydz3P4SUs7d\/e2hzsst0KUDombYmvxKSs2ItZ5tyGkPX18+BfNstlwYOaIqps8J89mL4oBF1kE\/slN+UgivZ3l9e1X2\/W\/jqxibrk4+qd2dBQrPvkPrCIUqfkYt2D59QRJBa+FSdbry1vASr4jsPgZ99ykjkVCPw4lZk4Bu9Fuog52s533ydF+pvt5fvzoCAI\/MDAvsoUrj8gqh2FxEEbFMGj0abcrPCy6JWsVVbgeaN8JJCKdgHv2RHZFlc4tKXaWGmg8poBi4i1ooos7B2V1Gsqrhppzy4TY9Ge2snfCm4QQoNtJZioXm1+C4\/e3fgLw8N\/NcsFfeFGX2G0Hg4F7mua9Q+J70EDyRi4+xkqLp7Y2h9bKzzUFRo5St3HIMwIJoPd7O6oc4YipZ9RIq+MkY6PjEWIfu3Pw5hyFhbGFe3xrjs7ILlnVewfrkFcQN98DR3GEUIvCFLpwfN5EuK4PY1+PD8l3Bi3MKOkbHzP2kOTfCjUM9jvywiAmRebEU+WXFG0D\/IS8Z\/DnzEMrI2no3sG9ohi3\/9CROw+ybAhfSy+DlQiA22SVkXO8qAc5YJl8vJv6ddjCl+I7X4j+wI8lhaGk\/xa0k4ievZjvQmV3f5LYYvoS42FTNvYMB\/UCEvxMQz7SXRJwDYJBAkFfNmFm1pRwAhTFrUrnMmF2PfDDIluKlvKpK7h7XDJaijU3NWgkC+HMEHwhC+24FTlpBCGv5gEOvg11MLw6umTtYryeNoGj8QC5rKkgVddtEm2JxGeNm2iS9j4wib6758cfrqqep6t8R8mTbWdKQxauAsWGsmvL+i6\/e7UdPqP1cRZVTSPmTd7cRj69FyRUlW94Kn1yd2w301LE5ruJyHQLnu9qUbDXdDSzW5r+emNssE7TpBNc8LMi50jwYprtysP5zcIU\/Y9IAe4hMMX2OrS3GsUhUVMmvxvWVz6l8sLkES\/uXYSID1WqP+gz+cZOwR0c\/EEIu6rkQh+SYWjR7el0hjFmS7BMZs\/GD2jti22v8zx97GwWzpbeYgsVn6\/H9LDDxJ5rExg9a+uz05UCHaC+n4QHN5XCr8C8HhuaOdxvaGE1AkyKSMXyYZSy9celBc+MFYJNbMI6Yrx5fXMEQ8eCbyMBnvOTRd76jiWuZGOVejtP4vwHEVIXE7RF5q+nUNpJWfPy1TAoQZucYRK6cPyBWpAet4HkRMT3Q6lJ4OmZBR7T8LbL0sLckJST1Z872CvGSLZopZN9Rk41ummy+6ZFqADjQ2dSMa5B0tMs8vF+FEDH8s\/6TdQrDWqY1dNNg4acPJsdRtifnWqohfjzrB26rOsy\/7Vqvs+jDRj07cOP5iMab+5RtXYKiagCHWshwJk341gDRRofbDn3q3SSEmb+G9N77qGEsT9c3X8x0ehr\/JnLfAblWBb8VD2vTkTyx14knCRh8ItUHgy4l5Gppwj4BrcaWzAfSrq9w70bMan3KHGlqoZJ8a98wO3hULgHLazpbrdJm3YaESwwDK\/rrVtBVOBYSPL5v59L6ok7BnwTF3M80ormKAND38m1quXrXMpyLoSZxcgMT14SaLrYwv4lw1MawL\/PHTPKDT+y\/oWDfzGpyoV8AzsiP7tfbc\/GmhpN05BpkBnlv\/Kl7b49lbmV0DF50ZMj2sEBbDynrgklOlNddbbjqqI8IQnBkCCzdiujk3AiZbdQGZFiiylCIGHbzrUUskHFHrzbxnfOrlfXxwtb7cXTOUNhp5xXmbyY+ucFvhXlZ6I3s+69WKWWnF0IyJaTEQkdpzflol8HW0R\/vXLzXndCQxfJ0kQ6Fywfc6xHmDz\/nJ1Ax+lFoPGTG8vhBYtnL\/8yE\/6Ih2Jr+7mBOL\/w0G7ckF5vonQHcopnBsPCKEP0GrEcVi87m5LwbLSSMxynbeuq13NWfCzvuiz0sGI9kMmWsUmCiaeJjagw2NSC4t6YR5BZ6qETLuA4ObH8te7g6BY3zGvzOVcDM5RyQ0BnjZF0GDIT1oIxafZltHTgWvd6wxJHpeeHA0UwYl29AEFum\/+qX5n4+bS3afbR99+aS\/HHAImHdTWjrXU+pKnzvjHMv1YtzuFbHc46qJe4SDiBF6C8EkUOqA3VjBfX\/kfkpenULkFgkzjKSiCN8AOqtZH\/BjFmuC7ursQ4bI1vRp7fQlXE+QZPwIfWLR2kOUImDuUtAoCQaIVIgpP1jFhwdgrOH4kBCrB+1uDmsndxJ7LsR1eYH299Rbjf\/3GUPaQGMitsRgpp27XnC4S1sdxL0WFKwBCwl1N8\/fybSntZH\/PqSgh7u2IDtHpxwToJW4XgULzTCnnE4Keqx9+Fjbc\/b99LAGEnkQCXz6LuDXaOUzfLqu3uiaC1g560tCfIxY9B9k5bpitMC9ueI37MSiFj+nB7qzX+vCTdsIlzhNQ8+ezKRN+cNV2LSU9RQ17FOO8CPx\/rH7uqhvlysPw9ng82woOEKIja4faZAnd9LkTFdt4f7DcgoaqoMj3Ex98bEfycKDTx16nv3J1vlODnC\/\/BtvbeTuzutkTnUOvgMRpbM6fu8+bXnSTR1Pgn+nV+P2iy1vSkUtliOJEbXsNq2yGuwUUHr\/8b6qtVkaZ4mKpXdzuwdvyhwPz7ipnCu127+fKPKoo\/89X5UY0hYwNKnCy+3v1k1C9cSqT29p4uRjwxq3Lpi9PIlaLs4E\/9JyFbnlhosiUm9kB3KGzv92DSmWrDZWooyPgz1EFhOaMqpjtHiPsVVSHD1+eNAfubb7Vk1KRsq\/WN3lHY10VUOrCDn2UkFeR0F\/8iktgZIxq1zO82ROMLbyylS6UWtEFqJn+Y6ZzgC5a5mC10Vq6084yltkM4T5y27QxSBWqiU9OfmC7GcK2CTWvIxD+3k8lo5UbdMLvmIEGvyx5A5nGi0ANF2ic558Aw2QQghsvw6dZRbAt9EGM0upAI5tfohcfOBCvsv6s6XGNBgHGjyFPtuVfMJvvpr2o58Vr28hMBFPVt3d2GKIZGJ3tbzayrH2402oJLa\/2HOQG9Bp6tSWHkVKJk17xGtZlRNCQn\/bHXU6XWaKDmgARS0Nr96EGR3I75AJiVr4QVBeThoQg93+X2l0rean6egnWDuwGKAciYTZHII2L7TbEXTG7rvsWOHhRWNaexGp+py+B9VOiuqrCbq4055e5m60mRDf+oMmZYgubqv8mPo93MuxdD31T\/C6Y6wUMaBRJPXBgzPn5METfwPgvSiAgVAWG+G8fe\/VcSVpwwPA\/j5OPD+7nHoNJa5EUMlyfS7AUCLOD\/qx+k2+\/pQUqhfA44f\/iiW2C0xu6wGiRo3Y1iQJYfE+\/CQbAuuwoxw\/+3ynSAPb+SnFNBV9bhOtLhee\/PPPEpCfeW7qFKATVOhi10jFx\/4+N5nUK8fouTu8jMRjlN+uaokB0wdoylyY6TcR0\/s9GCmvlS3+WKgK0i4Nmd+NSZ6vY89nrq5NrcSsp6DX9hHjFT8HpVeiEDKCjlPFvwrs0vsPKvGkXyPNVc4guGJjZ0jB0sCb\/\/F1jX0ubOip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