Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"af24bdccaa05de5e365ef6c9f5ff4e82","s":"b91acf41b1d3742d"}
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