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Mobile

Jenn-Air taps Architectural Digest audience for QR placement, mobile video

March 9, 2012

 

By Rachel Lamb

High-end appliance brand Jenn-Air is tapping Condé Nast’s Architectural Digest’s affluent audience by incorporating a QR code that links to a mobile video in the publication’s April issue.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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