Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. The Ritz Carlton, Missoni launch beach club in Bali
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Travel and hospitality

With ‘A Lifetime of Memories,’ Rimowa proves product line stands test of time

April 24, 2023

The LVMH-owned German luggage brand is lifting the expertly-engineered Original Cabin as an item that lasts in a marketing effort that touts the simple tagline, “Some Stories Have No Endings.” Image credit: Rimowa A new campaign encourages world travelers to embrace the dents, scratches, lines and bruises that their suitcases may accumulate along the way. Image credit: Rimowa

 

By Amirah Keaton

In an age of quick-turn trend cycles, selling longevity is no small feat – LVMH-owned German luggage brand Rimowa’s latest storytelling exercise sets out to do just that.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. The Ritz Carlton, Missoni launch beach club in Bali
VIDEOS
More Videos

MORE IN Travel and hospitality
The Ritz Carlton, Missoni launch beach club in Bali
Roche Bobois furnishes boutique resort in Turks and Caicos
Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Trinity Investments acquires The Standard, London
Luxury brands losing ground with younger audiences: Bain
Viceroy Hotels debuts narrative-driven brand identity



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos