Marketing
April 24, 2023
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa
{"ct":"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","iv":"27816ce94ddcfb526d4576aae0e8425c","s":"1bf0927a0c8e277b"}
Share your thoughts. Click here