Marketing
April 21, 2023
Integrated into the larger WeChat ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Image credit: Shutterstock
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4Z1OSYQ+zRGex\/vm8PgIgdvyR0NMmTEmN+WWSYwpyGEYi0uxxVyWVLPS08W29Z4prhYbd0aRXYifqX0MeL\/Q8oacuE33bLi6pcUVFGdomlXCubiCbDOQfVOdi3WWlhAsIZ0FM8Nu+NdTRX+GZV6zR5tDbt+62W74yGdYomyqNhHp7uTcfu856gBRMhNpVk25jB5uSe0bDOFL3Is8OzNmi9sIR3MeEVJROZg5+kAdQKQd6SgN5wEYxdbbpKMdkmdBRpbSKZkoFPVnH\/mEUn5A3X7rouJDF2Neugcnzyb7wcQ\/+XWlMeKKVp9otQJgZ5ws3j+zUnPdJ6F7H1wwW4bCtow99+JSNztg7BBQAF0DB0bNiNA98AOMXNgoW\/p4SVpEfKiCIHilOX4IPm0Kfci3hVhkQwphbv3eUJcLE6w3FQsEg9i+Yogy1GirmRnUAYK8Lj1Ux0N5XfK9KgDF1SyR9BmBceOybZ\/X2+4+dHg3mb39\/DrbObP9Etf7BCbX9tcIcPZ7oubUfi1b6a9AhYV9sy03ETgPKv74gKg07vwhmaOU\/6gJNqA2kMgfSYUhwANxV91X4D4DZI7lrm\/k4Mm7maL2DWcDOw1m0TIjuSsMncrOIWcgY7GXM152jbY6pZXcVrSk9Pu2pCDxf15e+uEhB+dqBWi5pSpPQmJfhhfagzcgiXPDcZrZbTkSzLoWZHaAIoRi5TD23Vfw60phv1XV4As+u3VbEw571wAAmkethHzp\/nU2miW7ylJ9kk50JrV4M9n6Wd1SVVjnytXJJJj289IfLXmpEB1zo6ZgUfFuVyLfiQdmOXqGHzosK\/S1cm2f71bNUfBjgIYey0XhEtQwxKpPmfiofjL7824hAFfQO3SNFYwgOYNAnMrhWL3MQrGs++PLSQY69Zl6\/uDpazrJPl16+J6n\/4R1dwmEY3\/y+AFtDbKCI3DGGkQ7ifmcVZnoTA+nyrysBcYuj7pt4fFoM9yuCp8fnGpnGCrN8zziN9Dk+AEv3U5eLpaT9ZIsPz3czNv0nl9HEFcHO9intKH6dv4XhNf12d14gpB0BzVt0XN9YtQDYx9\/xOXxVu9imarVsAOwKDRa4nLBSsJSUZJURNLxgv01600E5i4y1B0E7wX+E1bCfQBNJX9Y6j35WFXhPRlK8YwTax2ByEulG4dhIzFfzP\/rbJjLMUcZY1KdMVsCO6vni4CF+E3wDt2b9fH\/5Or0PGjtlRTf30lYd0HqnzUKXas8nl0NVr1Nd\/Fgb2FYWWs59zQbDWbjn8NLPBciABafRCnNur1r7csqIR45Wj3NCQAz4\/yPiueehQN6mSKdedqfQznT9nxe2jf\/Ozc6G59Z4JOONtQlVYgHjx8kzGNThOKz3O9\/rPgecr+j3s2IdmpUoElpV1exTRWvlAyKGfh3zF\/Xz3jkWVnZtrwpbjqiTjyqBGvEVe1tlIPTaxovTSMsqjWTIwX1r2P4TDBLcwRyWZfCiAVSZgNtWg6zpgZxHzQv++zTsJrVxmfMS6WxIOBk7sLRJdiHoK3PGTWT7cC0LA7rQ\/+ZBNBdx+8h5LuX2De+PoOsutaZVnDolrWoPJTfQlZk9LIOJA8JyxPHXYekekg9VQtPWIqNjcqPmYe2qUN6A0pqwYs0x9IxWq7HQsRTA5fwFkJzmNbDl1Tgr2lGGfsaG0yaXNKCN0GgevtBQXsfnxhDXV3VWR5iCsj2QhnARHe2UQTJAac+dS33OXjnaJsT+4tzXBANshkjDPBF7nOgk+BhZVD1K6c0lPcd47rUtQgFvgdleKgIWFppfIrxR34l4GIkPSIOAGcYGK6gEcY7QyAIjshcBkT0QQci52yWxF3Mt9TJwiFYJ+N3484mJCSll\/+xaHZ\/Dp3wLJXQkkyKAwN03xZ4Q7vo30XY21MXzorI1o7H6IxEmirONyew81cHjfOGynEJvhezSEVc\/zCFe5GURzvi\/p9gHy6PHKvbpRQKadniYVZlNBcw1kyLtWnSI2jHkvosCAJ0kH7tyDS0GcQXaoskckpspQxx2FyQfyn8kTigWKyrDqqg5UrJkPgPJEunRPDJEh76gtWjVmEipFV4xOfaQkyUsRAaROQ2TgYBJu3oovL55bhGSywlAV4Fn9bFIyK+gQnTqpMCIKhJaiDgVdyKaiYvlQVnuqQEnSqdD48Prr0qo2tEpazVRIjoCD8wKh64VEB6TKku9n8BoGPq7LsALHngDr7fCgmURvEqgqOrY1ZG5MsedJiysY++3PESuB\/z5suzVnnN+P1nsFVADQNPR7BhtRGi86zNmysT6\/8UfoDiqrzNBeTt8yrVl7YGbBdT0Fm3+s7ewzm7hMy82iiwDX8hoto0W2Hd48HNx20XiQrPXTFU8My5L2X0\/L\/\/qw4zrKttt+H88snV\/fZ2RXzDEfmshfZKx3xqqTc\/7JDSc7RPVN8xkpXw7QdUJCgQd5cnFz3VqhiTauevYW80GgZanT7K7hzzcUA21LRm1A3wtYuuRo3KuYTlRlbgS8OvuWRiiKsZgr23\/I17yMQoGYC3YBM03S0m+KdxKZiHEQqlNU7sGkKe7\/HMKJ2amdRPepFD4oW\/D2s8G56ublINVg5QSeXa5i0IrRrsMFvo\/nDlc30d9IczYukazXEKPvNPuCfU9KM7x\/nQUPA4qV2HnIqOjQlrLpYQOZsuVHedIowTYKbs6DzcGlx4iVhbB1qA1wUJbJ5GrIknkzSSE4VW3qMA4YkMStswhedvet3Dr1jXc4w5yCYYKIvVSz8MGeeSrKgrtaN5ZpPOi6IGpyjFZpf9bgH6SwyhF5WqazGu5xPlXrw\/8xt3DZcatrZ2p+pe1oVfkwTCsvKX2TZI15g5XIrJmMo0bfyqNAuFvnYk17jGLoVs0WcSB5JSQYey+1djH70B18KviHy+I8cmO6rjDOP0\/inB5XW3AIsP8EWg+oi6te+NcaRodYFGn45rMErC9LXHPNCpted2vvFrYfahlFH7X1SnnbJmsIy6d73xIeVapB7go5rSEDGdyAL3U3Xa5b38YS6gFaakE64WQJXyFE77JF\/gkJc5Ci9\/o8xd1V39leqIStnQRbib6OKhtZYbaHyFK+vZ2mjlttY7J0ovZlM56zmbB5AQmi+OMF89i6nDXVIuxKvg5IVgLgP3qK3mIPxh8xPuD03SiRlsJa20tXH037rmmuirufI5Zn3Sy5nmpkW+7LuR4IKq37zM\/WBOg82ph72CfbYKnKdjGV46ut7v39HkeVTGCo18qLGoeXWCykyEq5aWjwOtokP6dYh9StPlgINlRC00RStxf0TS3TpXEzibr0zvY8wYEMgGFWQ0euEr+MNPQcg9Jd3I9tuksUpaTyn3R5o0U14AbvHcGzeAiwhnJp7EiAZ9evjcokwftwcLiOYhjeOLdVFkpNl\/cCag1kaW+AmlYtTC3sm4SHJKcIp9iMOZflK0OkxKI2ELmWc5VDYu8RIjFgF4YvhhvZ\/QPIBCIE95cpBW9h16Iq9odZpOzmhtaP1dtcLo9KW\/rlg5WFHVAeOUBkFY4DxCgE6Ny5jXnpCiAtx4y\/3gQf9MK5K1eXWoIybwAQGKqyzcpApJNmiIpRLJgjeue\/v8\/3xe9DJ8H30NcjksG2ncP4yJxyypQot7KoFpQ587lCgQyD\/DKsMWVH0JcbhJFp\/kyU1YkzYf\/7qELLFG9+D+nKQpi3xpedNPdTolueYj\/X57hwpFPQKAohuWoJLfsIA\/jpdyCOa\/j0n4MjB7X3F4CupQrGuPJuOSLM3gPNHKKe8O7H5vY4lOYR+5sf2oAJwGaIRz+VU41luWD7EKDo9yTE70CXSvevo6V62Kz0lavxTcbWihiSmuTz7noxIUEBPL5r8WUPgugfph4OkPSR3Hs4ggdTFzUNYKFJtf03IFAJTvWkyaar\/wYz\/0kktwryeY9V2ea3hGAvYJzx+DOnjSgyG34Qg4eQ4NVGdZ9nLS2kW6ZOp4asNRqajETBgam1eAWBvWW6+VlT0zJX\/wLI4zDr+VMCFxVltt1SNTf29PhBblPtje08oUrhRCdvFIfjaAzvwmP\/J+f8KdoOnSiQnE88IMMMLiY2+AL8y6PhCuMA5xxyzfbSffyEak2JLZTLVVka5UUDQNYX9GflIbXNTeTnyVx6L2rch0CTTBr+p5tXy6W+a5WIcLNKerzbmTer2PmVpcrFdVjKY90NGxJ8pltBnyokFp37G\/TdH2KuxAhPLt80FrkVjsT3K59m8cz4pi7cO3CrPgXFzGKVIOTXmpq3MF64VMR38xhW1LDYpvFEpjyG6crmqdFUZ\/sAlAwsxBxZELhQEX\/3+BTFWAR9cJAwSiOtStvIz8Hyc9GSrzSRrjTh4i8kXU6XI7x4Kvho9nMIyzLSvuA5je9aVF4XewdqDjm83PkfzjNmgv5eLGe9z4kH+Cas8SY+1EY53pT3zxXLqJ3GVF+POe6Rc8a5P\/kVJXi3Qfa9Z0kHixl9AFPu8AV268Hzcbi9r7VPPDyT8knPBknziXylBgN3Sddpo3s8bnn2AUiJG2tsEDslTstyMt6KC3Bhwytm1BoIj4nwHsMVwC2bYna8yJBvli4\/a+2BLBEX\/c6TrZkqt\/Umj4eAM1sI2onpipKdN+Q2TITRPNv8tJmVZTfMrpNaoa+\/vWaVfvTg+MhpyKejZYn8IclqNF\/ahlO078S8AJZWaQT2fQInb4qGlQ0g0nKULWy3JwN7ZiTi\/gP11ozvRnWlZ3CWydwACVckqaVwERGGoi2JtRvFe8FVcwp9BcR8Wu8lOBHCuXat6uA2Hz3E+e7cGpAz0hfB95awR9n0cN0nNF96ljqd4M6pGyYUlDEcmkFmgLAlPN+8lccPZ8xNrdS0RbOt\/UWdS2t4U6vGVY7JT0tbxvmelQzwac0mojdC4rb5D57rxbOtLVk5zhFBX5zM\/K+DjNsSRWq5MLDXBMODzHw+0193byCyLV4vfi7FFLn2BislOQBPlAOuCwzG04xCYWYHWzQfcZNAUWe88SW\/xmt8+nC1OMy2\/3Z8tOj5+oZYVDq2hpQgO8qes289erg1WNxwgliOezJWYYdBDF9b5dH+RZz9atXSaJ5fJXNhj91WX94AYY5qIN+7CMJWg+NhGZUk59TWN\/P08VTzfMfL\/iOG6byJo20FdXsuLundO+RXRhJJvHrStkrRjKfw\/UjNw7MMNOkIKAmarHCXMY1g4iVO\/KySXVSa5EbWjnjK7+oEh9iBVg0Pr5rsf9QDNW41uBARx4\/hCKuRASm+UndsVoN+YD7jjf7TzszhE9bnv1E13F8Vwgs+FTHfzA1GWXm47m2zlpBJO1jfAXmA99Ky+ujBq9\/gAZvtFsuLcBYGT+ZBsClJaKzQ7KYjp5yYbVagU\/q8gZaVgJGPQ96jDoMpPjzuYLbA\/37eyuoIjTaywx9S87bRxNHzSJIdtWdeTK1DkSPOlG87SDSfKRx+izGI3M3mjcPHwMU0Znw==","iv":"c335aecb230c7328ab1327bbcd6ab2a8","s":"9ce9e34f0ddf6c1e"}
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