Marketing
April 18, 2023
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
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","iv":"69acdfe3b7871dfaf1a6317bb28f9c6e","s":"0a9f1c7cb0a02e0b"}
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