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Nov. 23, 2024
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Jewelry

Boucheron revisits fine jewelry fundamentals for ‘Basic Not Basic’

April 4, 2023

The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron

 

By Amirah Keaton

French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
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