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Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Software and technology

Hugo Boss looks to the future with Metaverse Fashion Week activation

March 30, 2023

The brand is tapping into the growing demand for engaging marketing, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss

 

By Emily Iris Degn

German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Louis Vuitton opens applications for biennial Watch Prize
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize