Food and beverage
March 29, 2023
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker
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","iv":"13a822961ed9bf09b2d6f61ce4444f55","s":"3f7e4b5be96e8c38"}
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