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Nov. 22, 2024
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Audemars Piguet unveils collaboration with artist Kaws
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Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph