Luxury Daily
The authority in luxury news.
Dec. 24, 2024
  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. Diageo unlocks Fusion Partnership Lab applications
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. BCG: Four trends driving the new age of luxury
  9. Cartier pushes collections via snow-themed mail catalog
  10. Bentley spotlights its drivers’ successes in film series
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Lexus celebrates Leap Day via solo Pandora sponsorship

March 1, 2012

 

By Rachel Lamb

In an effort to push its Enform mobile application and the GS 2013 vehicles, Toyota Corp.’s Lexus used Leap Day to exclusively advertise on music service Pandora’s mobile and Internet channels.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi propels Santa into the future with electric sleigh
  2. Bleu de Chanel dives deep with new campaign
  3. Diageo unlocks Fusion Partnership Lab applications
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. BCG: Four trends driving the new age of luxury
  9. Cartier pushes collections via snow-themed mail catalog
  10. Bentley spotlights its drivers’ successes in film series
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman