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Nov. 21, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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Automotive

Latest Porsche campaign taps winter sports figures for fireside chat

February 28, 2023

Porsche taps into the aerodynamic appeal of skiing with new drop. Image credit: Porsche Porsche taps into the aerodynamic appeal of skiing with new drop. Image credit: Porsche

 

By Emily Iris Degn

German luxury automaker Porsche is leaning into the height of ski season this year, partnering with Austrian sportswear manufacturer Head to create a pair of luxury skis.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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