Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
{"ct":"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","iv":"d1dd1bad967021c0ed871851ba10fa44","s":"95405bce6d218491"}
Share your thoughts. Click here