Marketing
February 16, 2023
Brands still understand the importance of influence, with 68 percent planning to increase influencer marketing budgets in 2023. Image credit: Aspire
By Amirah Keaton
Known to hold higher engagement rates, nearly 70 percent of marketers today are now opting to work with smaller creators, per a new report.
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","iv":"2e6005572cc89a22f3b5e90225631a36","s":"856819d636cb29c1"}
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