In the face of global economic instability and heightened spending hesitation, shoppers are becoming increasingly aware of their buying power with every passing year, and are demonstrating this knowledge, both online and off – brands must take note, according to a new report.
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","iv":"c320dc751224c186aeac3a7e96d5495d","s":"df61c11503baba54"}