Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
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","iv":"478269cbd05ba17a1b8dde6a3d515325","s":"0e9c84b8981cf23f"}
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