Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"323247036a1a1a23d3afe433eba9260d","s":"1d4fdcc4c4bff3a0"}