Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"d383eb5150a00f5a0425990f5678bac9","s":"af873405277b51fb"}