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Nov. 23, 2024
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Baccarat pulls incoming CEO from Printemps
  8. The Ritz Carlton, Missoni launch beach club in Bali
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Bentley renovates countryside estate in Cheshire
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Apparel and accessories

Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

January 13, 2023

“Creating Infinity” provides a case study in luxury marketing – standing up splashy, multi-channel campaigns of this caliber are precisely where Louis Vuitton may just shine brightest. Image credit: Louis Vuitton “Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton

 

By Amirah Keaton

French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Baccarat pulls incoming CEO from Printemps
  8. The Ritz Carlton, Missoni launch beach club in Bali
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Bentley renovates countryside estate in Cheshire
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Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
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