Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"c8dc1fd604111efde4c95613bc1a626d","s":"c27c390bd3603b52"}