Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
{"ct":"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","iv":"e99eab5d0249f68aea3952aae4fb7fff","s":"33f5e494466bf61b"}
Share your thoughts. Click here