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Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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Marketing

Equinox says no to ‘new year, new me’ memberships, consumers sound off

January 9, 2023

A letter posted to Equinox's Twitter on New Year's Day at 9:04 a.m. has managed to spark much controversy – and conversation – among members and nonmembers alike. Image credit: Equinox

 

By Amirah Keaton

Luxury fitness club Equinox is out with an aptly-titled experimental campaign exercise, as “We Don't Speak January” rubs some consumers the wrong way while proving to reach a level of resonance with others.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
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