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Nov. 22, 2024
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Apparel and accessories

Montblanc treads line between tradition and innovation in new campaign

January 4, 2023

Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc

 

By Marybeth Connaughton

A new promotional video released by German stationery house Montblanc highlights the means and methods by which it balances tradition and innovation, resulting in objet d’art meant to leave an indelible mark.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  9. Baccarat pulls incoming CEO from Printemps
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