Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"265dad66ad537907b3fd91e05c0ef114","s":"45d10e57f39a47f1"}