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Multichannel

Barneys embraces natural beauty through multichannel spring campaign

February 10, 2012

 

By Rachel Lamb

Department store Barneys New York is looking to connect with women of all ages through its Tree Time campaign, a multichannel effort that focuses on the natural beauty and talents of women at different points of their lives.

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  1. IWC social snow globe stirs up winter memories
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  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. The most prolific duty-free shoppers have a penchant for luxury goods
  9. Saint Laurent Paris rebranding effort to settle over time
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