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May 20, 2025
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Apparel and accessories

Stella McCartney exhibits cross-promotional prowess in satirical holiday series

December 21, 2022

Stella Holiday Campaign 2023 The brand's holiday campaign cleverly parodies dated television shopping commercials while selling across fashion and personal care verticals. Image credit: Stella McCartney

 

By Amirah Keaton

British fashion house Stella McCartney is tapping into a relic of retail culture with a cheeky holiday presentation.

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  1. Mandarin Oriental restores Italian castle
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  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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