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May 20, 2025
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Retail

Bulgari reveals hidden holiday gems with augmented reality retail activation

December 21, 2022

The brand is partnering with influencer Tamu McPherson on a tech-forward storefront presentation, activated via QR code. Image credit: Bulgari The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari

 

By Marybeth Connaughton

Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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