Retail
December 21, 2022
The brand is partnering with influencer Tamu McPherson on a tech-forward and festive storefront experience. Image credit: Bulgari
By Marybeth Connaughton
Roman jeweler Bulgari is injecting contemporary digital technologies into a classic holiday pastime with an offline extension of its “I Believe in Wonder” campaign.
{"ct":"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","iv":"c158035e159b4e7a8712ee1783d8a5e1","s":"a93f9bcdfe3df3c7"}
Share your thoughts. Click here