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Nov. 23, 2024
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Jewelry

Only Natural Diamonds pushes accessible luxury in strategic holiday play

December 19, 2022

American actress and tv personality LaLa Anthony is the face of a new holiday campaign that proposes natural diamond pieces at varying price points. Image credit: Only Natural Diamonds

 

By Amirah Keaton

Natural Diamond Council’s consumer-facing digital platform Only Natural Diamonds is tapping ingenuity as a strategy for this year's holiday showcase.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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