| | Fragrance and Personal Care Celebrities cede ground in beauty sector to social media influencers: Launchmetrics | TikTok, in particular, has sparked the most growth, increasing beauty brands’ Media Impact Value by 176 percent, according to Launchmetrics. Entire
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Food and beverage The Macallan enhances Scottish heritage holiday effort with cross-cultural campaign extension | Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation. Entire
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Commerce Capri Holdings’ annual CSR report shows heightened ESG progress this year | The Versace Foundation's donation of $10 million in support LGBTQIA+ communities is one of the many philanthropic achievements Capri Holdings has made in 2022, per a new CSR report. Entire
article | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Givenchy and Disney, KBB and luxury vehicles, Kenzo and global media FREE | Luxury Daily's live news: Givenchy, Disney celebrate Lunar New Year with new capsule; BMW, Genesis and Lexus win big for new vehicles: KBB Best Buy Awards 2023; Kenzo debuts virtual game, top player to receive Paris fashion show seat; Younger generations shifting global media consumption patterns: YouGov. Entire
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Columns Can you discount luxury merchandise while maintaining brand integrity? FREE | By offering discounted goods to a new set of consumers who may not have been able to afford them previously, brands are building a connection with younger people who are rising in economic status without undercutting the value of other products. Entire
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Retail 5 key China consumption trends for 2023: McKinsey | Not only is China adding more middle-class households each year than any other country but it is expected to add another 71 million upper-middle and high-income households (annual incomes above $23,000 or RMB 160,000) in the next three years. Entire
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