Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
{"ct":"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","iv":"e9824cf6b354b66a430fdbab8e16073a","s":"9b7564b0d710fa2c"}
Share your thoughts. Click here