Marketing
December 15, 2022
A recent webinar from industry leaders revealed findings from a months-long U.S. luxury shopper investigation. Image credit: Hermès
By Amirah Keaton
New data from a months-long U.S. luxury shopper study sees women quickly decreasing discretionary purchases, while men double down, doing the opposite by upping luxury spending significantly.
{"ct":"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","iv":"cbcd09f5f59c45a8e93835d2739dc840","s":"5b14b9396bd716bf"}
Share your thoughts. Click here