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Nov. 22, 2024
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Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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Roche Bobois furnishes boutique resort in Turks and Caicos
EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph