Marketing
November 30, 2022
Brand storytelling is the foundation of the brand, while terms like “best in class” are simply objectives and not a direction. Image credit: Shutterstock
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","iv":"30b01d62258ffef1b6a8905ee1dc9c6c","s":"c6d14acdf5b0f2ab"}
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