Marketing
November 15, 2022
Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu
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","iv":"9d6bfd33138a9be5f368bfc35d49a6fe","s":"cbdce1dd333428e3"}
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