Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
{"ct":"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","iv":"b21e29d4dc292b036c2cc5284cebf9ec","s":"56b0e99d0bc9db73"}
Share your thoughts. Click here