Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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6WJ\/jfNXiD4cVdHtDFBr2gp2xTU4tu+sE2UFXPSL66AZZmdvRzvJA3ApAZxvbxq1Wp2+bnX4qHzY3sIXgJLw0T9uvPvwwDlvc1l3mCqyODjyjzlTjE8JWTWazHPSqEYvTT7R\/tfKQZvcm3mguxIbelgqu0R+S04DKOjEu\/bau0wlDxs0K92+rQmv3ChAmPmqzDCmmvLwjS11Ggv85O9Z47R43UytVUQjA0HslSTgc8MbaxkTky6D4s1xft+8EMiMVruoKOQGk3rbw0mhIcNYhPpG3yw129zRoSXGxAj4XAwGfEhd2bHuChKhP0kfNQmM7Oa4aMUPT2HnGlGotCmCpSi\/tvV9gN1Z1cfhl95LW5nQSBV7l5J+v47sPppMKSJAgEo4IUIGP1DAoFP609fseynd65M0+Y4WJ1azssz13mQDjHl4If4QDFDlM2ee2knvYHSmm6vTdfUzTn48\/2tzo4xzWhpl8MpWJ1EchtjyBZljUSE5n4ZuCjOzdf8bg6cVQrvaiPVarNLcOp4Ay3NGAV3uPQjrTHRaeRWgwPKYpapLOjYRl1HQPJQmTDpT4NGRGPQCRrlO4bbHAcHdfXXsH3Zk4AJsih1JZdBtnyMU4fwPpzGfSS33kOMG71gQg5bWlD1y61YqSgLHDXyjoh0rLpBL+g9JUSY4\/X7MRI4onUcUCYxBBhek94IgWXqM\/GFS\/7uH+DVxm7LyuyYrSr5qI\/eYsPvQnmuFn4kPFMKCE2HY\/PD7DuU9kac3qm9iHaWjoPGu9nXinKpiESJsuVldACb2boTit701xQq9GqJK4i1AmYl\/DAhc0SZYliiD9O2\/5Vgm3lcCTSRWZU\/dzKjSZU0xzKV60z4uPZ3JMmz9XeCp+1zNlCDHTVoG\/ktxFgN3Bq2Bn1Gq7uvikr5pPVE9l7xg9PeoBZ\/\/0yXGZDmwqu85vOpf5hyXd9n5Ds3Pxwo7cbkw431PM3YyzIJBrGI9J1fPOAW25XMh3hdChHz9+ogkeDnuPjW4vP7mXqCx6sHwg7g0s\/RZrypT+lxDadm00fijczudGWBNTIny1Yqx0keD2823u+BOZ70ITK0biq11bKs83r+8EbT+0Xg69qsRYQLxGeiU8kuJQSV8BDdK9aMeWKlCuDu2pC2w\/NlJ2ybTeK6dTVtOv7BjPivFnCfTW57gBagyiLvzBHuNa\/P0vee5fvc0PedNAzc0VnqyOiYxi50gKl8vTvCpjK1r5NcMMYEBFnovpPhdEiT322YNg\/3v6WVXsXFGHBMyGVQkOpIVzVYhPKU3FYMobhKtsA0PSL1zcOLQFGy3QEQWWbY+sOLc61kDhJSjAKxa1x6eqxigUH02QiafuEcOjFq3ozMpjIdwW5iNrLkBJeaJLSuByYzHEX5jifXWPOn8D03LyPFzA6+XIwM8tQNSJuVX0N2vXOD+dPYUe6TQ7KYmXhiCu\/9V7dA3brgIPEdNhSNke9v\/BI1cdCa+fC76ICrfULupKMjpV3lxfTCIsVrLCqPRajtsdc25nfGK4cCLcnYYBBTVkrQNpTKdluACFf8J4kr+cPv8HvYrVV6wWvXZjTP9DwgeTk\/53A1d35dmxVOYRNgi7AFbwjj9QbNxPqffU\/ck9o97ImvFFidXGiVhPm+dWVvwJdip2EzDQ20qlXVSv3EmJqKrNihZ+jAIEescags8oivY9ajmnxa9kau09A8cgfEvk\/jMzmtEnBKrQjU1WmMpjrxnCvlxKRp7ug2CYM0k5ToEBJh7mh8l4\/f9CzqBLC3mtJGz+PGmBos\/gfcfgLyyM8CNSIokzzYNGtyA7j\/j7wgkNmh54c0d8ZThtd9FKgYCCHkaNRBEOp9QOGWPI7\/XmBEshIa+cseML5dc2cfgP6n\/F91h2QgYt11gZKShq3ZHh223TqskbUR0ZvBl4ZhpkiGd8lulo\/\/6J5WZBiLKFhq1NWPl3gyDg6+eM+dtdHKJObz0oBb2dFGJayVCncJw5dfuwTqAupPcrfeAPNK8axAvyTA24weRkUc2JbjLNKrMNViGMC3U3tPeNfbosQ2nEefHdi0+zHLLLN6gG6K+QP4NcidJGKx7ERZMzpqeTITA7Kuoh6ZFOjr5xBGrPmTXF00A3GhW7sGCL5DQQ7Dj1vo3sXSUVz3Q27Daebp8LdMEF4zM+spocmr+aBGlEDpeGMKfCMlL76WbN+QwSabitVmPt01mtChDxmtyPxfUZ8XcacSVjWUiUegj9RsaWn\/TBrNJ7im63S4lC5K3AMMVOOqFR2jWcWlfoKUji6zC5HYMCRPb4QK+eTtFwW06Fa8JnzjWAHdqu3+2xtzoIIAECqgVSGh5mSx+9TzZR3U7GgKFQUk+oZxDdjwI5Z8ovUv7WSBDOFWCfAyAVsk9cvQZXCH6HCaP5vj6gG2prlYi0yOa9Uyq5RaHdXGVJr4q9CgsDQbd7XSW6hNE44hE0pBQNsZaBsn3VLwPuKbMzLG7MydiVSwasxig7gJdh3\/sQ6FAPbswBsAxtkL7Ev0AUisrIqR6a3spfCnfPaI4d+JYevoKM2XprhNB\/Fb5lhcH7ZqMluw9FyvlmV70XRqhxu2pMCULOZQ4mzUZHVvNo4tczEe4QM2he1STaK1bfoWv9B5VSQWP8WqgudNBhJOzH+sqR8KnkxZRk9\/uBsNzKkMi1EqH6BOy3g5ROF3+7hixq2ZOb0oRVu9PZau1Ww6jwkEEQ1UR2DiG5td7J5RItFSpyOo1DYlm8sUfIhHLQTWxnwqr3iamJDD5QZPRDF4+NtT9OZoka+0QFMckqtrvgNa1WOsvmM+9fv5lELcEEp60VdlMlvNJ3GFuEebw5M3nMwpCQvWPeJO10m8YPv4bbL+JOVhxtcB54Z82OnfELrREf\/0pK01FzpZwS4UjZvg1lKQYbDfAkRyEZsefh5jPGkI09skAOQ2W85XDa2bBo8p1xwjf+OlmPQ05GSnjdSvntZN5rYS4xzvGLzjowzEWxiZircqCFHvhb+4Vb1kUjfTKqOSS2Dn3OEQcLCTvAgmAyc4xnS2hTcwMZbMyhJ0\/upbjZEzXRSgYipobxXYvwNsXXDuPcx3Trie283WwYIUsC+iTmyQ7EMBKKnxflgDYeq9cKR0b3onjmIa7SVyA7NgAgMRxDQKB6o8QWOjvXHDPu4bznUKDh9QiqR\/xAVqpZOeePvvePAPZi3bs1auKw4z6tI4NuaDeJMjUN\/A7t2dbGEaIFifHypzuriOCmf4dkPolsQkV8T0P9rgt3bKMrgImchlKx7WpJFz3FMIIITUm8CywRCu\/f1d\/lgoE\/esVkvTpYfVE2tBzkvnV0yohfs\/vuJUP4VFY+pVhqV3WySV\/3HY\/RJpZHbWYAh6hASU3d55reu6S9xtVq5aRSF9AFuXZKTgxi1aiPrnzZekI9XTL5lTWOwH2gH6Zs0LvgtCKxYe9UJfrDLCJQnS21Xig17iSViVka8wH8sTJxMsMTT0OqXSxzBKTYzQM7Kp0p5\/WiYtamwiMbop9OTNVYq2Dhu3JYLbRkmUeez\/ZROJAodWse7nZ4IuBsmLN6znDOpMgG91KTkbftkULReA51BY81Kv0rGUUM+Z30tA7Cm9F9GV8p1I0UbyHZgsJOi6IxqfpQbxm85Yf1gXQpocOF7HBQ8dQ\/mj\/yXnSVLMW1J6PMbwWS9mYKFlS4sdR2koDN7s\/pppHqtxUvJiWH6hfwBTOKC4r8toEDe5EVnrBw5xTU4NZ+bI17I+AZnTHZWZQ4QZw1xwu3B6zcN49j9AkbCL\/dN0zMEmiseJyXvYAgDBvfS5Ge2z92a8LktcpUzT5QL4d8BUOLOLst91rm4LpuE0EjHApWglXTqwQoL\/dDxG7yzh7rcQyXxS8Yj69h6v2v6CudVFcl2PiGJwndue1JupTpYbWTctbe4PdJMoNvPzuYP6q5nVrDCgDq8c\/8XDJFjKMjLVNwQR+6\/ewIfH7eD7zNarTmYMhkHSrNd7oih6dxdbb64L6fPPbk5HXgR1nRuwZPp\/zRPje9on8rdX0hwU75PTJNSPShY0ml\/eqxpj2aR4BzRBqHJC\/jBOmSQwPr\/UqlozzVhlneSJKVn4Qz14lkKuaogX34THw7p9h\/QmNWS0mdBw5ynJtL6z5TeH4HaJb6zYq6aEGt5rpPJ1d2BJuYwjzvDasMaqp5rAfNmPQBf1tb7E6n+mTpwwLub+PrZnbvPi2ohBJjSMNXUqevxcI\/z2FSqhGPNwX3tgF4iwDqf7EJUyNl4sHEPLSs3Q+iaA+Y71Rrsx4\/dofQiFlg7YYcQedSKNaaMIe6aN2JOxU\/nfHEKx3FBHENrznd0avXF8Wv2mrykQoUSYrLfV7QDevGOBELEao\/OMrwrVrp7zBWRKBe8nsrru1Qhn8HIe\/2Phh4Q3UTQWd+Dl9uf9bcPNWreoOZy5Z\/MRrm+tp8Que","iv":"30c81a644891aa18b2b57d36a577e06d","s":"f074de13f6eef87b"}
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