Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
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","iv":"dd0ec3504fe01d0e75486896fc6987c0","s":"0ccc1a1f6ba9fb7a"}
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