Fragrance and personal care
November 9, 2022
Two-way conversations could be the key to keeping interest alive amid beauty's current boom. Image credit: WGSN
By Amirah Keaton
Peak market saturation for celebrity skincare brands seems to have arrived.
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","iv":"b0800bda5267705eb37bd93363946447","s":"25b003f40289f0d6"}
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