Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"b04a370cb2f072ed43a63f568fe13c4e","s":"60880fd0c5f66d69"}
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