Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"8efe325e48008f20af9d6a42028b99af","s":"9753d1b048885c91"}
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