Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"b2f8340f304a89efbba701b3fa94af1f","s":"ef521c9db11b60dd"}
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